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Behavior analytics platform — session recordings, heatmaps, surveys, and feedback widgets. The default tool for understanding how real users actually move through your product.
Pricing
Free Basic; paid Observe from $32/mo
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Hotjar fills the gap that quantitative analytics (Google Analytics, PostHog, Mixpanel) leave open: *why* users behave the way they do. Session recordings show actual mouse movement and clicks; heatmaps surface where attention dies. Surveys and feedback widgets let you ask users in-context rather than after the fact. The free Basic tier gives 35 sessions/day — enough to learn from real traffic before paying. Hotjar pairs well with PostHog or GA4: use those for what, Hotjar for why.
Product teams, growth marketers, and UX researchers diagnosing why funnels leak.